Entrance
First impact, orientation, pace of arrival and clear reading of what the public can explore.
Experiences that the public participates in, feels and remembers
We create immersive environments, interactive interfaces and special projects for brands, companies, museums, education and culture. We don't film events: we design technological experiences to transform messages into presence.
CreationPresenceParticipationAV ProductsMuseumsGamificationImmersionInteractivityContentMapped projectionAugmented realitySound designLight designExperience centersXD ENGINE
Experience design in practice
Before the screen, the sensor or the projection, comes the behavior we want to provoke
A memorable experience needs a journey. The visitor needs to understand where they are, what they can do, how they receive a response from the environment and why it matters.
That's why we design every decision regarding space, content, light, sound, interface, accessibility and operation as part of the same journey.
Participation
Interfaces, sensors, games, missions, choices and visual or audio responses in real time.
Memory
Moments of discovery, surprise, emotion and synthesis for the message to remain after the visit.
Routine
Simple operation, trained team, content updating and maintenance designed from the project.
How the experience takes shape
From the sensory concept to the functioning environment
This page delves into what Home only presents: how we transform intention into a physical, digital and operable experience.
01 / Concept
A narrative before technology
We define emotion, message, audience, flow, dwell time and expected behavior.
02 / Language
Image, sound and interaction as language
Motion, 3D, soundtrack, sound design, text, interface and scenography work as one piece.
03 / System
Frictionless AV, software and automation
Projection, LED, audio, sensors, control, network and racks are included in the design to avoid improvisation.
04 / Continuity
Beautiful at first. Reliable in actual use
Documentation, training, maintenance and evolution ensure that the experience continues to live.
Capacity map
From atmosphere to audience behavior
Immersion is not just about visual impact. It is the sum of narrative, space, sound, light, interface, time, response and operation.
Interactivity
Touch tables, totems, sensors, gestures, cameras, RFID, QR, customized interfaces and touchless experiences to transform spectators into participants.
Virtual and augmented reality
Simulation, training, product demonstration, digital layers over real objects and XR experiences to explain what would be impossible to show live.
Mapped projection
Architectural mapping, scenographic objects, narrative surfaces, timing, warping, blending and spatial content for high visual impact.
Special projects
Fixed, temporary or itinerant attractions, experience rooms, sensory activations, launches and off-the-shelf installations.
Light design
Light as language: scenes, transitions, focus, atmosphere, rhythm and integration with content, sound and architecture.
Sound design
Immersive sound, soundtracks, soundscapes, effects and acoustic design to drive emotion, attention and understanding.
Where we apply
The same creative engineering, adjusted for each context
Brands
Launches, showrooms, product experiences, interactive activations and environments to tell brand stories.
See casesMuseums
Immersive exhibitions, educational content, accessible resources, discovery interaction and permanent installations.
MuseumsCompanies
Experience centers, visiting rooms, training, executive communication and high-impact collaborative environments.
CorporateEducation
Active learning, gamification, simulators, trails, quizzes, immersive narratives and engagement assessment.
GamificationXD ENGINE
Giant strength, startup agility
Special projects need imagination, but also method
XD ENGINE is the way we unite creation, engineering, content, audiovisual and operations to get difficult ideas off the ground without losing beauty, control and reliability.